The eSports industry has been growing at a tremendous pace over the past few years. For those unaware, eSports (Electronic Sports) is the name given to professional competitive gaming. Basically, competitors play video games while being watched online by a live audience.
Today, eSports companies in India are increasingly producing virtual games which have led to the rise in the number of gamers in the country. According to Twitch, more than 100 million viewers watch gamers play video games online each month.
Owing to the rise in the global eSports audience, gaming companies are hosting several gaming festivals in the country. The popular ones include Video Game Fest, Games Expo, DreamHack and India Gaming Show.
While users like experimenting with various virtual games, gaming companies are trying their best to retain users by deploying various marketing strategies and techniques.
It is very important for gaming companies to step up their branded content game. Today, most users tend to visit a website after watching a video or learning about it through an online or offline advertisement.
In the eSports industry, it is very important for brands to give their users content they are interested in. Valuable content is a powerful tactic in making sure your brand is recognised. Today, people don’t like being sold to. It’s an off experience to have a sales pitch thrown into your face. Therefore, content marketers have to make sure the entertainment value of their marketing message is engaging.
Slowly but steadily, the eSports craze is increasing in India. Owing to this fact, the world’s largest gaming festival, DreamHack is coming to India. NODWIN Gaming; a player in the in eSports category and a subsidiary of Nazara Technologies Ltd. (Nazara) has teamed up with Viacom18 to bring the popular Swedish festival to India.
Branded Paper Cups for DreamHack
DreamHack is a digital festival where gamers and digital natives come together for a three-day weekend which features a 24-hour-a-day Local Area Network (LAN) party, eSports gaming competitions and Bring Your Own Computer (BYOC) party.
GingerCup distributed personalised paper cups in colleges and tea stalls in Mumbai to create buzz about the event. The branded paper cup featured the original DreamHack banner as the sleeve and a QR code that would take gamers to the booking link. The gaming festival will be a ticketed event starting from Rs. 399 and will be streamed live on VOOT.
The entire prize pool of DreamHack Mumbai is a whopping Rs. 1 crore.
The reason we decided to take the gaming event into colleges is because most students would instantly connect with the event since they are the ones who are playing these video games most of the time. Most gamers are in the age group of 18-25 years, and thus they make the perfect target group to advertise events like these.
Today, gaming in India is a well-established industry and is gaining traction steadily. Over the years, there has been an aggressive growth in Indian gaming adoption particularly in colleges, hostels and the IT sector.
This is not the first time GingerCup is associating with BookMyShow. Prior to this, we ran a campaign for Delhi Dynamos Football Club. The campaign aimed at encouraging people to purchase their tickets for the Indian Super League on the online ticketing platform.
To put your brand on a personalised coffee cup and make it the talk of the town, contact us at +91-888 444 2846/47 or firstname.lastname@example.org.