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  • The Dos and Don’ts of Branding during a Global Crisis
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Month: May 2018

Top 5 Challenges in Outdoor Advertising-How to Overcome-Gingercup
Paper Cup Advertising 

Top 5 Challenges in Outdoor Advertising | How to Overcome

May 28, 2018July 3, 2018 Natasha Gupta 1 Comment

Traditional media channels have existed for many years. However, today, though outdoor advertising (OOH) has caught up at a fast

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Top 5 Innovative Marketing Campaigns for Product Sampling-Gingercup
Paper Cup Advertising 

Top 5 Innovative Marketing Campaigns for Product Sampling

May 18, 2018July 3, 2018 Natasha Gupta 0 Comments

Innovative product sampling on paper cups For years, product sampling has been the most effective tactic of field marketing. Sampling

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Best Out of Home Advertising | Effective Marketing Campaign-Papercup advertising-Gingercup
Guerrilla Marketing 

Out of Home Advertising | Effective Marketing Campaign

May 14, 2018July 3, 2018 Natasha Gupta 0 Comments

OOH Marketing is the next big thing! In today’s fragmented media environment, advertisers are all looking for just one thing

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Cup Advertising Boosted the Brand Chumbak in Fashion World-Cup Advertising-Gingercup
Campaign 

Cup Advertising that Boosted the Brand Chumbak into Fashion World

May 9, 2018July 3, 2018 Natasha Gupta 0 Comments

Quirky Cup Ads for Chumbak Today, to be a simple ‘fashion’ or ‘beauty’ brand is no longer desirable. Customers are

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Ginger Cup

Recent Posts

  • The Dos and Don’ts of Branding during a Global Crisis
  • One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
  • Creativity during Corona: What Brands are Doing?
  • Proven Tips to Engage with your Target Group during Recession
  • Debunking the Top 5 Brand Awareness Myths

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About us

GingerCup takes marketing up close and personal. It reflects the personalised branding strategy that GingerCup provides to its clients. ‘Simple yet dynamic’ is the motto we believe in. The service offering is simple “the coffee cup with the logo of the brand on it” but how the marketing strategy evolves from this coffee cup is dynamic. That’s the GingerCup story.

Recent Posts

  • The Dos and Don’ts of Branding during a Global Crisis
  • One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
  • Creativity during Corona: What Brands are Doing?
  • Proven Tips to Engage with your Target Group during Recession

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