Importance of including Customers in Brand Activation
What is a Brand Activation? Quite often, if a person wants to learn something, they Google it while if they
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Month: June 2019
How Brands can use Localized Marketing to Sell More?
Localized Marketing Strategy for Neighbourhood Targeting Have you ever noticed that when you search for a certain restaurant online, the
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Top Healthcare Marketing Strategies for 2019
Here are some emerging trends, hospitals and healthcare marketers need to focus on:
Patients want healthcare websites to incorporate tools such as online scheduling, bill pay, e-visits and the ability to renew prescriptions online.
Video marketing will continue to explode as a marketing medium. A video on the landing page of a website is likely to increase conversions by 80%.
Strategies will have to be framed keeping in mind the millennial patient. This segment insists on convenience and thus is likely to react only to mediums that appeal to them.
Online reviews will become more important than ever and thus it is important for healthcare marketers to encourage their happy patients to speak out for their brand.
http://gingercup.com/blog/top-healthcare-marketing-strategies-for-2019/
Tips to Measure the Success of an Outdoor Advertising Campaign
In any campaign, tracking and measuring various metrics is important if you want to hit a particular goal. You need to evaluate the effectiveness of a campaign.
http://gingercup.com/blog/how-to-measure-the-success-of-outdoor-advertising-campaign/