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  • The Dos and Don’ts of Branding during a Global Crisis
  • One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
  • Creativity during Corona: What Brands are Doing?
  • Proven Tips to Engage with your Target Group during Recession
  • Debunking the Top 5 Brand Awareness Myths
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Month: October 2019

brand building
Marketing 

The Importance of Building a Brand

October 29, 2019October 23, 2019 Natasha Gupta 0 Comments Brand awareness, brand building and promotion, importance of building a brand, sales

Brand Awareness vs. Sales Today, a brand is more important than any time in the past 100 years. Beyond a

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tips to optimise marketing budget
Marketing 

4 Ways to Optimize your Marketing Budget

October 27, 2019October 23, 2019 Natasha Gupta 0 Comments Marketing budget, Marketing Wastage Costs, Wasteful Advertising Spending

Importance of Minimizing Total Marketing Costs One of the most important aspects of running a prosperous business is marketing your

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Tips to set realistic marketing goals
Marketing 

Tips to Set Realistic Marketing Expectations for your Campaigns

October 25, 2019October 23, 2019 Natasha Gupta 0 Comments Marketing, marketing campaign, Realistics marketing Expectations

Understanding Marketing Expectations For any brand, the launch of a new marketing campaign can be extremely exciting. While it’s normal

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Coupon marketing strategy
Marketing 

Coupon Marketing Strategy to Increase Conversion

October 23, 2019October 23, 2019 Natasha Gupta 0 Comments Coupon Marketing, Coupon Marketing Strategy, Marketing Tips

Does my Business need Coupons? Today, coupons have become a sophisticated marketing tool that not just help in driving sales

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Ginger Cup

Recent Posts

  • The Dos and Don’ts of Branding during a Global Crisis
  • One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
  • Creativity during Corona: What Brands are Doing?
  • Proven Tips to Engage with your Target Group during Recession
  • Debunking the Top 5 Brand Awareness Myths

Recent Comments

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About us

GingerCup takes marketing up close and personal. It reflects the personalised branding strategy that GingerCup provides to its clients. ‘Simple yet dynamic’ is the motto we believe in. The service offering is simple “the coffee cup with the logo of the brand on it” but how the marketing strategy evolves from this coffee cup is dynamic. That’s the GingerCup story.

Recent Posts

  • The Dos and Don’ts of Branding during a Global Crisis
  • One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
  • Creativity during Corona: What Brands are Doing?
  • Proven Tips to Engage with your Target Group during Recession

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