Why Run a Test Campaign before Mass Advertising?
Why Test your Ad? It’s virtually impossible to build a successful business without advertising. It’s as good as opening a
Read moreWhy Test your Ad? It’s virtually impossible to build a successful business without advertising. It’s as good as opening a
Read moreUnderstanding B2C Marketing Let’s accept it that we live in a world driven by different forms of marketing. Whether it’s
Read moreBrand Plan or Business Product? Just recently, I heard someone say ‘It’s not the best product that wins but the
Read moreMarketing is more than what meets the Eye More than selling, marketing is about strategies and seizing the attention of
Read moreThe Great Marketing Debate One of the longest-running debates in marketing is whether to use emotion or logic and facts
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