The Dos and Don’ts of Branding during a Global Crisis
Right now, the entire world is gripped under the effect of COVID-19. While it has impacted all aspects of life,
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Author: Natasha Gupta
One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
Desolate roads, locked factories, widespread travel restrictions and stalled economic activity have all become common sights in cities and towns
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Creativity during Corona: What Brands are Doing?
The last few weeks have been tough for people across the globe as everyone is fine-tuning themselves to a ‘new
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Proven Tips to Engage with your Target Group during Recession
Let’s admit it, the current global pandemic is challenging people from all spheres of life. While it has drastically changed
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Debunking the Top 5 Brand Awareness Myths
If there’s one marketing buzzword that’s being overused these days, it’s undoubtedly ‘brand’. You hear a lot being said about
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3 Hacks to Win Back Lost Customers
As a business owner, you know the true worth of loyal customers. They are the ones that choose you over
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5 Effective Marketing Metrics & Why you need to Track them?
If you’ve spent months planning a marketing campaign, it can be quite overwhelming when it’s time to roll it out.
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If Crisis Strikes your Brand Today, Are You Ready?
The coronavirus crisis is unfolding and worsening, by the day. While the pandemic is wreaking havoc on the global economy,
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Here’s How you can Stay Relevant in a Saturated Market
As a budding entrepreneur, you would have been plagued with the term ‘saturated market’ every now and then. You may
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Marketing Budget Allocation – All you need to know
If you are someone charged with allocating marketing bucks, it’s quite obvious that you may be pulling your hair. It’s
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