The Dos and Don’ts of Branding during a Global Crisis
Right now, the entire world is gripped under the effect of COVID-19. While it has impacted all aspects of life,
Read More
Author: Natasha Gupta
One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
Desolate roads, locked factories, widespread travel restrictions and stalled economic activity have all become common sights in cities and towns
Read More
Creativity during Corona: What Brands are Doing?
The last few weeks have been tough for people across the globe as everyone is fine-tuning themselves to a ‘new
Read More
Proven Tips to Engage with your Target Group during Recession
Let’s admit it, the current global pandemic is challenging people from all spheres of life. While it has drastically changed
Read More
Debunking the Top 5 Brand Awareness Myths
If there’s one marketing buzzword that’s being overused these days, it’s undoubtedly ‘brand’. You hear a lot being said about
Read More
3 Hacks to Win Back Lost Customers
As a business owner, you know the true worth of loyal customers. They are the ones that choose you over
Read More
5 Effective Marketing Metrics & Why you need to Track them?
If you’ve spent months planning a marketing campaign, it can be quite overwhelming when it’s time to roll it out.
Read More
If Crisis Strikes your Brand Today, Are You Ready?
The coronavirus crisis is unfolding and worsening, by the day. While the pandemic is wreaking havoc on the global economy,
Read More
Here’s How you can Stay Relevant in a Saturated Market
As a budding entrepreneur, you would have been plagued with the term ‘saturated market’ every now and then. You may
Read More
Marketing Budget Allocation – All you need to know
If you are someone charged with allocating marketing bucks, it’s quite obvious that you may be pulling your hair. It’s
Read More