{"id":1092,"date":"2018-09-24T10:38:27","date_gmt":"2018-09-24T10:38:27","guid":{"rendered":"http:\/\/gingercup.com\/blog\/?p=1092"},"modified":"2024-08-29T06:31:11","modified_gmt":"2024-08-29T06:31:11","slug":"creative-marketing-strategy-enhance-brand-image","status":"publish","type":"post","link":"https:\/\/www.gingercup.com\/creative-marketing-strategy-enhance-brand-image\/","title":{"rendered":"Creative Marketing Strategy in Enhancing Your Brand\u2019s Image"},"content":{"rendered":"<p>To <strong>strengthen brand image<\/strong>, <strong>creative marketing strategies<\/strong> such as <strong>cup branding<\/strong> are extremely <strong>important<\/strong>. It connects a company to a customer and vice-versa.<\/p>\n<p>There is a preconceived notion that well-known brands do not have to <strong>advertise<\/strong> anymore. This is mainly because one feels like the biggies have occupied a large share in the market, and have made it big in their own way with various branding and marketing strategies over a period of time.<\/p>\n<p>That being said, a brand becomes a household name because of <strong>advertising<\/strong>. Everything we known today about every product available in the market is because of <strong>creative marketing strategies<\/strong>.<\/p>\n<p>If a brand stops<strong> advertising<\/strong> thinking it has achieved its objective, it is going to go nowhere. Just as much as <strong>increasing brand value<\/strong> is vital for small businesses, it is essential for well-known brands as well including names such as <a href=\"https:\/\/www.amazon.in\/\">Amazon<\/a>, <a href=\"http:\/\/www.flipkart.com\/\u200e\">Flipkart<\/a>, <a href=\"https:\/\/www.uber.com\/en\/in\">Uber<\/a>, <a href=\"https:\/\/www.zomato.com\/india\">Zomato<\/a> etc.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1015\" src=\"https:\/\/gingercup.com\/wp-content\/uploads\/2018\/07\/ubermoto2.jpg\" alt=\"marketing on a tea cup\" width=\"1024\" height=\"683\" srcset=\"http:\/\/www.gingercup.com\/wp-content\/uploads\/2018\/07\/ubermoto2.jpg 1024w, http:\/\/www.gingercup.com\/wp-content\/uploads\/2018\/07\/ubermoto2-300x200.jpg 300w, http:\/\/www.gingercup.com\/wp-content\/uploads\/2018\/07\/ubermoto2-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Since these brands have a huge marketing budget, they can distribute their resources to different <strong>advertising<\/strong> strategies rather than sticking to one. This means that, if a brand such as Zomato is putting their money on billboards to attract on-going vehicular traffic, it can even leverage on <strong>paper cup advertising<\/strong> to connect with audiences during tea breaks at offices and colleges.<\/p>\n<p>Besides being on top of the target group\u2019s mind, we have highlighted few more points as to why well-known brands should advertise to <strong>increase brand awareness<\/strong>:<\/p>\n<ul>\n<li>The forgetting curve: The forgetting curve hypothesizes the decline of memory retention in time. This means that before a brand is forgotten, the memory needs to be enhanced by introducing and repeating some form of advertising again and again. In order to imprint a solid image in the target audience\u2019s mind, a brand will have to deepen their impressions. <strong>Paper cup advertising <\/strong>achieves this for a brand by popping up every single time a person grabs a beverage. By introducing the advertising medium repeatedly, the impression will be strengthened.<\/li>\n<li><strong>Cup branding<\/strong> has the ability to inform, persuade, remind and strengthen. It informs an unaware audience of a product and persuades them to take action. For an aware audience, it reminds them that a particular brand is still in the business and creates brand recall, recognition and <strong>retention<\/strong>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1145\" src=\"https:\/\/gingercup.com\/wp-content\/uploads\/2018\/09\/Hotstar-Chai-1.jpg\" alt=\"\" width=\"797\" height=\"511\" \/><\/p>\n<p>Today, we\u2019re all residents of a highly competitive marketplace. If you do not use <strong>paper cup advertising<\/strong>, your competitor will. Therefore, if you want to stay on top of the customer\u2019s mind and<strong> strengthen<\/strong> your <strong>brand value<\/strong>, <strong>paper cup advertising<\/strong> will effortlessly do it for you.<\/p>\n<p><strong>Advertise<\/strong> your brand on a <strong>paper cup<\/strong> today before your competitor does. For more information, visit <a href=\"http:\/\/www.gingercup.com\">www.gingercup.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To strengthen brand image, creative marketing strategies such as cup branding are extremely important. It connects a company to a customer and vice-versa. There is a preconceived notion that well-known brands do not have to advertise anymore. This is mainly because one feels like the biggies have occupied a large share in the market, and&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paper-cup-advertising"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts\/1092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/comments?post=1092"}],"version-history":[{"count":1,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts\/1092\/revisions"}],"predecessor-version":[{"id":3718,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts\/1092\/revisions\/3718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/media\/1095"}],"wp:attachment":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/media?parent=1092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/categories?post=1092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/tags?post=1092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}