{"id":1104,"date":"2018-09-28T06:22:44","date_gmt":"2018-09-28T06:22:44","guid":{"rendered":"http:\/\/gingercup.com\/blog\/?p=1104"},"modified":"2024-08-29T06:29:05","modified_gmt":"2024-08-29T06:29:05","slug":"food-tech-app-promotion-sponsored-paper-cups","status":"publish","type":"post","link":"https:\/\/www.gingercup.com\/food-tech-app-promotion-sponsored-paper-cups\/","title":{"rendered":"UberEats Food-Tech App’s Promotion | Sponsored Paper Cups"},"content":{"rendered":"

Fast-food joints have been prevalent for decades. However, today, online delivery<\/strong> and brand marketing<\/strong> has given birth to food-tech apps<\/strong> such as Swiggy <\/strong>and UberEats<\/strong>.<\/p>\n

Owing to the food-tech revolution, there are a number of delivery companies that supply ordered food and beverages online<\/strong> to customers. These companies have partnered with a wide range of fine dining and fast-food parlours and takeaway<\/strong> restaurants under its umbrella.<\/p>\n

Owing to the busy job schedules of people and the convenience associated with takeaway<\/strong> food, there is an influx in food-tech apps such as UberEats<\/a>, Swiggy<\/a>, Scootsy<\/a>, Entr\u00e9e<\/a>, Foodpanda<\/a>, Zomato Order<\/a>, GrubHub<\/a>, Pizza Hut<\/strong>, and so on. All these brands are competing with one and other to gain market share in the food home delivery<\/strong> segment.<\/p>\n

While word-of-mouth marketing and satisfied customers are the greatest advertising tool for food-tech apps, they are also leveraging on different marketing strategies such as online<\/strong> marketing, social media marketing, offline marketing and paper cup advertising<\/strong>.<\/p>\n

\"\"<\/p>\n

Recently, UberEats<\/strong> also unveiled a digital campaign called Purane prices, Naya app\u2019 that paid a tribute to the 90s era. The campaign was designed to infuse creativity on promotions and discounts.<\/p>\n

After gaining significant praise for its creative marketing move online<\/strong>, UberEats<\/strong> decided to showcase its creativity offline too by opting for an innovative and creative marketing medium \u2013 paper cup ads<\/strong>.<\/p>\n

Custom Cup Branding for UberEats<\/h2>\n

UberEats made its way into the GingerCup office with a single aim \u2013 To increase user acquisition and get people to download the app.<\/p>\n

Trusting our vision, they decided to run a paper cup advertising<\/strong> campaign in Bangalore. The branded paper cup<\/strong> created for UberEats had a girl and boy having a discussion over a cup of chai. Besides that, every paper cup<\/strong> ran with the slogan \u2018your favourite food, delivered faster\u2019<\/em>.<\/p>\n

To urge the beverage drinkers to download the app, the paper cup<\/strong> also ran a promotional offer that would allow the user to avail Rs. 100 off on the first 3 orders, on a minimum value of Rs. 200.<\/p>\n

\"\"<\/p>\n

To avail the discount, the user would have to enter the coupon code \u2018CUP3\u2019 on the checkout page. The offer could be redeemed any time before 31st<\/sup> October 2018.<\/p>\n

These personalized paper cups<\/strong> were distributed in offices and tea stalls in Koramangala area of Bangalore city.<\/p>\n

Koramangala is Bangalore\u2019s original start-up hub. There are a large number of co-working spaces, creative offices and thriving start-ups springing up every now and then. Compared to Bangalore\u2019s CBD (Central Business District) area, Koramangala has a large number of top restaurant chains and home delivery<\/strong> options operating. Keeping this in mind, GingerCup decided to restrict the campaign to this specific area.<\/p>\n

Considering that in today\u2019s fast-paced world, office goers have no time to prepare home-cooked meals, they rely on food-tech apps and home delivery services<\/strong>, and are thus the perfect target audience to market your offerings during tea breaks.<\/p>\n

A similar campaign like this was carried out by GingerCup<\/a> for Gorb<\/a>, Little App<\/a>, Pizza Hut<\/a> and Yumist<\/a>.<\/p>\n

\"Why<\/p>\n

The UberEats<\/strong> campaign will mark our third association with Uber<\/a>. Besides promoting their food-tech app in Bangalore, we have also promoted UberMOTO in Chandigarh<\/a> and UberPOOL in Pune and Ludhiana<\/a>.<\/p>\n

For a tailored cup branding<\/strong> campaign, visit http:\/\/www.gingercup.com\/<\/a> or send an email to contact@phpstack-933115-3247781.cloudwaysapps.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fast-food joints have been prevalent for decades. However, today, online delivery and brand marketing has given birth to food-tech apps such as Swiggy and UberEats. Owing to the food-tech revolution, there are a number of delivery companies that supply ordered food and beverages online to customers. These companies have partnered with a wide range of…<\/p>\n","protected":false},"author":3,"featured_media":1138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts\/1104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/comments?post=1104"}],"version-history":[{"count":1,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts\/1104\/revisions"}],"predecessor-version":[{"id":3716,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts\/1104\/revisions\/3716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/media\/1138"}],"wp:attachment":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/media?parent=1104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/categories?post=1104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/tags?post=1104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}