{"id":1434,"date":"2019-03-14T07:05:17","date_gmt":"2019-03-14T07:05:17","guid":{"rendered":"http:\/\/gingercup.com\/blog\/?p=1434"},"modified":"2024-08-29T05:56:23","modified_gmt":"2024-08-29T05:56:23","slug":"brand-promotion-ideas-and-activities-for-2019","status":"publish","type":"post","link":"https:\/\/www.gingercup.com\/brand-promotion-ideas-and-activities-for-2019\/","title":{"rendered":"Brand Promotion Ideas and Activities for 2024"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Importance of Brand Promotion in Marketing<\/h2>\n\n\n\n<p>In today\u2019s fast-paced world and over cluttered marketplace, it\nis more vital than ever to promote recognition of a service or product. Only\nwhen you implement unique <strong>brand\npromotion strategies<\/strong> you are memorised as a quality service provider. <\/p>\n\n\n\n<p>Decades ago, branding was only confined to a name, sign,\nslogan, symbol or design. Back then, that was enough to distinguish one <strong>company\u2019s<\/strong> products and services from\nthat of another.<\/p>\n\n\n\n<p>However today, the term <em>\u2018branding\u2019<\/em>\nhas become a little more complex and even more important. <\/p>\n\n\n\n<p>The importance of <strong>brand\npromotion<\/strong> in marketing is not just about getting your target market to select\nyou over your competition. It\u2019s more about getting your potential clients to\nsee you as the sole provider of a solution. Therefore, before implementing <strong>ideas, activities and strategies<\/strong> to\npromote your brand, make sure they conform to the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emotionally<br>connect the target audience with a product\/service<\/li>\n\n\n\n<li>Clearly<br>deliver a brand\u2019s message<\/li>\n\n\n\n<li>Confirms<br>the brand\u2019s credibility in the marketplace<\/li>\n\n\n\n<li>Motivates<br>the buyer to make a purchase (Call-to-Action)<\/li>\n\n\n\n<li>Creates<br>user loyalty<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4 Brand Promotion Activities to watch for in 2019 <\/h2>\n\n\n\n<p>Despite being\nthree months into the New Year, it\u2019s still not too late to come up with\ncreative and unique promotional <strong>ideas<\/strong>\nthat will up your brand\u2019s marketing game. If you are looking for unique ways to\nget on the map, consider implementing these strategies to counter your <strong>business<\/strong> rivals in 2019. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conduct a Flash Mob<\/li>\n<\/ul>\n\n\n\n<p>Every brand out\nthere is looking for <strong>strategies<\/strong> to\nappeal to the eyes and ears of a consumer. The best way to do that is by organising\na flash mob. Though it\u2019s not a recent phenomenon, it is once such <strong>strategy <\/strong>that has the ability to get\npeople interested, talking and spreading the message of a brand. <\/p>\n\n\n\n<p>In 2019, it will\ncontinue ruling the <strong>brand promotion<\/strong>\nturf. It is also a great way to encourage word-of-mouth promotion. It also fits\nwell with the rising popularity of video content and viral marketing since most\nviewers tend to share it on their social media accounts. If generating buzz is\nyour goal, flash mobs are ideal. <\/p>\n\n\n\n<p>In 2018, automobile manufacturer <a href=\"https:\/\/www.marutisuzuki.com\/\">Maruti Suzuki<\/a> organised a flash mob to promote seatbelt usage. The campaign #PehniKya was executed at the Auto Expo 2018, Greater Noida.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing via a Cup of Tea<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/gingercup.com\/wp-content\/uploads\/2018\/12\/Daikin-Tea-and-Coffe-cups-1024x768.jpg\" alt=\"cup branding in Bangalore\" class=\"wp-image-1367\" srcset=\"http:\/\/www.gingercup.com\/wp-content\/uploads\/2018\/12\/Daikin-Tea-and-Coffe-cups-1024x768.jpg 1024w, http:\/\/www.gingercup.com\/wp-content\/uploads\/2018\/12\/Daikin-Tea-and-Coffe-cups-300x225.jpg 300w, http:\/\/www.gingercup.com\/wp-content\/uploads\/2018\/12\/Daikin-Tea-and-Coffe-cups-768x576.jpg 768w, http:\/\/www.gingercup.com\/wp-content\/uploads\/2018\/12\/Daikin-Tea-and-Coffe-cups.jpg 1040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>We are occupants\nof an era where both start-ups as well as large companies are leaning towards\ninnovative branding <strong>strategies<\/strong>. One\nsuch brand activation idea that is swiftly gaining momentum is cup branding. The\nconcept involves branding paper cups with exciting artwork and messages and\ndistributing them at high-traffic locations to generate discussions and create\nbuzz.<\/p>\n\n\n\n<p>Several brands are resorting to this medium to create deeper impressions in a customer\u2019s mind. Recently, <a href=\"https:\/\/www.daikinindia.com\/\">Daikin<\/a> used paper cup advertising to promote their range of air purifiers in Gurgaon. The campaign was rolled out at a time when the city\u2019s Air Quality Index (AQI) was recorded at 302 and there was an urgent need to tackle this.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Giveaway Marketing<\/li>\n<\/ul>\n\n\n\n<p>People love the\nidea of getting something for free. Giving out free product samples to\ncustomers in a magazine or sending coupons via email is a great way to give\nyour target group a feel of what you are selling. Most people are usually hesitant\nto try something new if they have to pay for it. Product samples reinforce your\ntarget group\u2019s confidence in your brand. 75% customers come back to buy a\nproduct after sampling it.<\/p>\n\n\n\n<p>Leading skincare\nbrands use giveaway marketing to promote their lotions, sunscreens and makeup\nproducts. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influencer Marketing<\/li>\n<\/ul>\n\n\n\n<p>Influencer\nmarketing has proven to be one of the most effective forms of connecting with a\ncommunity. It is a trending method to promote a brand. Big players across a\ngamut of segments are roping in food bloggers, travel enthusiasts, fashion\nbloggers and digital marketers who have a loyal social media following to\npromote their offerings. It is a tried-and-tested method and really works if a\nbrand wants to gain popularity.<\/p>\n\n\n\n<p>From online makeup portal <a href=\"https:\/\/www.nykaa.com\/\">Nykaa<\/a> to fast-food chain KFC, a lot of brands are leveraging on the benefits of this <strong>brand promotion<\/strong> strategy.<\/p>\n\n\n\n<p>Spreading the\nword out about your brand can be difficult, which is why we\u2019ve assembled the\nmost effective <strong>brand promotion ideas<\/strong>\nand <strong>activities <\/strong>that will work in\n2019.<\/p>\n\n\n\n<p>If you have any\nother <strong>ideas<\/strong> that will help brands\nbreak through the noise and see new levels of growth, let us know in the\ncomment section below. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Importance of Brand Promotion in Marketing In today\u2019s fast-paced world and over cluttered marketplace, it is more vital than ever to promote recognition of a service or product. Only when you implement unique brand promotion strategies you are memorised as a quality service provider. Decades ago, branding was only confined to a name, sign, slogan,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[12],"tags":[34,35],"class_list":["post-1434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guerrilla-marketing","tag-brand-promotion","tag-marketing-ideas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts\/1434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/comments?post=1434"}],"version-history":[{"count":1,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts\/1434\/revisions"}],"predecessor-version":[{"id":3700,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts\/1434\/revisions\/3700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/media\/3083"}],"wp:attachment":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/media?parent=1434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/categories?post=1434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/tags?post=1434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}