{"id":1449,"date":"2019-03-31T13:46:28","date_gmt":"2019-03-31T13:46:28","guid":{"rendered":"http:\/\/gingercup.com\/blog\/?p=1449"},"modified":"2024-08-29T05:52:58","modified_gmt":"2024-08-29T05:52:58","slug":"bjp-unique-marketing-strategies-for-election-cup-branding-2019","status":"publish","type":"post","link":"https:\/\/gingercup.com\/bjp-unique-marketing-strategies-for-election-cup-branding-2019\/","title":{"rendered":"BJP Unique Marketing Strategy for Election – Chai Pe Charcha"},"content":{"rendered":"\n


Sneak-Peek into PM Candidate Narendra Modi\u2019s Tea Party<\/strong><\/p>\n\n\n\n

As the 2019 Lok Sabha elections<\/a> are drawing closer, political parties are leaving no stone unturned to\nwoo voters. The humongous voter base in our country will play a crucial role in\ndeciding their fate.<\/p>\n\n\n\n

Campaigning is also on in full swing as leaders from national and\nregional parties are reaching out to the masses. The shops too are filled with\nloads of promotional materials to attract locals as they prep themselves to\ncast their vote for the world\u2019s largest democracy.<\/p>\n\n\n\n

From rallies to road shows, car stickers, paper cups<\/strong> and wall posters, political parties seem to be making\nthe most of these materials.<\/p>\n\n\n\n

Paper Cup Controversy<\/h3>\n\n\n\n

Recently, passengers traveling on the Kathgodam Shatabdi Express\nnoticed that tea was being served in paper\ncups<\/strong> with PM Modi’s campaign line, “Main\nBhi Chowkidar\u201d<\/em> (I’m also watchman), printed on them. Pictures of the tea cup<\/strong> went viral on social media and\nmultiple tweets started pouring in saying it is a violation of the Election\nCode of Conduct. The advertisement on the paper\ncup <\/strong>was of an NGO called Sankalp\nFoundation<\/a>. The Indian Railways<\/a> were forced to withdraw the paper cups<\/strong> and imposed a fine on the contractor.  <\/p>\n\n\n\n

A similar incident occurred on the New Delhi-Amritsar Shatabdi Express\nwhen tea was served in paper cups<\/strong> that\nhad Prime Minister Narendra Modi<\/a> and BJP chief Amit Shah’s photos on them.<\/p>\n\n\n

\n
\"cup<\/figure><\/div>\n\n\n

Well, this is not the first time that the BJP (Bharatiya Janata Party<\/a>) has resorted to paper cup advertising<\/strong>. Considering PM\nModi\u2019s humble beginning as a tea-vendor, cup\nadvertising<\/strong> has always been a primary campaigning medium for the political\nparty. In 2014 too, it was ‘chai pe\ncharcha’<\/em> that took BJP to newer avenues of power. Ahead of the 2019 elections,\nthey seem to be employing a similar recipe to emerge victorious.<\/p>\n\n\n

\n
\"narendra<\/figure><\/div>\n\n\n

In the beginning of March, \u2018NaMo\nAgain 2019\u2019<\/em> paper cups<\/strong> were\ndistributed at tea stalls in Old Delhi to garner the attention of locals. Residents\nin the neighbourhood often drop by to their favourite tea stalls for a steaming\ncup and to gossip about what\u2019s making news. <\/p>\n\n\n\n

Paper cups<\/strong> emblazoned with Modi\u2019s picture were distributed at 1,000 tea shops\nacross India, simultaneously.  <\/p>\n\n\n

\n
\"modi<\/figure><\/div>\n\n\n

Innovative Outdoor Advertisements <\/h3>\n\n\n\n

During election season, BJP is always seen rolling out innovative election\nparaphernalia. Besides the innovative paper\ncup<\/strong>, other mediums used by the party include: <\/p>\n\n\n\n

Modi Saree: Sarees\nfeaturing digitally printed pictures of the Prime Minister\u2019s face. <\/p>\n\n\n

\n
\"modi<\/figure><\/div>\n\n\n

Modi boarding pass: Air India<\/a> was seen circulating boarding passes with an ad for \u2018Vibrant Gujarat\u2019<\/em>. <\/p>\n\n\n

\n
\"modi<\/figure><\/div>\n\n\n

Modi bindi: Paras Fancy\nBindi launched bindis with the PM\u2019s photo and tagline, \u2018Phir Se Modi Sarkar\u2019<\/em>.<\/p>\n\n\n\n

According to media buyers, political parties have spent as much as Rs. 400\ncrore on outdoor ads and OOH (Out-Of-Home) campaigns for the 2019 elections. <\/p>\n\n\n\n

With an estimated size of \u20b93,000-5,000 crore, the outdoor medium will continue to grow\nat an annual average growth rate of 10%. In the next 8-12 months, the industry\nis poised for disruptive growth. <\/p>\n\n\n\n

Despite the controversies that have cropped up in the light of these\ncampaigns, what\u2019s to be seen is how political parties with immense power are\nbrewing their ideas on a paper cup<\/strong>. It\nclearly shows that despite the growing popularity of digital and social media\nplatforms, paper cup advertising<\/strong> and\noutdoor advertising<\/strong> continues to\nremain a crucial medium for parties to connect with voters. Unlike other\nmediums, paper cups<\/strong> cannot be\nswitched off, skipped or blocked. It is their physical presence that makes them\none of the most transparent mediums. <\/p>\n\n\n\n

It may be a gimmick or topic of controversy but it’s got the audience intrigued. <\/p>\n\n\n\n

Conclusion <\/h2>\n\n\n\n

If an NGO with very little marketing knowledge could have leveraged on the benefits of cup branding<\/strong>, to connect with voters, what\u2019s stopping brands that belong to a myriad of other segments? Now is the time when marketers should choose mediums that actually strike the right chords of the target group instead of just remaining dormant. With an exposure time of 5 to 7 minutes, paper cup advertising<\/strong> can engage with consumers in a way which is unheard of in any other medium. <\/p>\n\n\n

\n
\"USA<\/figure><\/div>\n\n\n

Using coffee cups<\/strong> to get people involved with politics is something that has been seen in the United States as well. In 2016, convenience store, 7-Eleven<\/a>, launched a coffee cup<\/strong> poll ahead of the presidential election. Customers in support of Republican nominee Donald Trump were seen buying the red cup while those who wanted to support democratic nominee Hillary Clinton bought the blue cup. <\/strong><\/p>\n\n\n\n

Cup advertising<\/strong> can prove to be beneficial for your brand as well. We at GingerCup<\/a> are here to create a breakthrough paper cup advertising<\/strong> campaign for your brand and help you reach the realm of success. To know more, call us at +91-8884442846\/47 or drop an email to contact@phpstack-933115-3247781.cloudwaysapps.com<\/a>. <\/p>\n\n\n\n

#Throwback<\/strong>: A cup branding<\/strong> campaign was conducted for ABP Live<\/a> during UP elections. <\/p>\n","protected":false},"excerpt":{"rendered":"

Sneak-Peek into PM Candidate Narendra Modi\u2019s Tea Party As the 2019 Lok Sabha elections are drawing closer, political parties are leaving no stone unturned to woo voters. The humongous voter base in our country will play a crucial role in deciding their fate. Campaigning is also on in full swing as leaders from national and…<\/p>\n","protected":false},"author":3,"featured_media":3090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paper-cup-advertising"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gingercup.com\/wp-json\/wp\/v2\/posts\/1449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gingercup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gingercup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gingercup.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gingercup.com\/wp-json\/wp\/v2\/comments?post=1449"}],"version-history":[{"count":1,"href":"https:\/\/gingercup.com\/wp-json\/wp\/v2\/posts\/1449\/revisions"}],"predecessor-version":[{"id":3698,"href":"https:\/\/gingercup.com\/wp-json\/wp\/v2\/posts\/1449\/revisions\/3698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gingercup.com\/wp-json\/wp\/v2\/media\/3090"}],"wp:attachment":[{"href":"https:\/\/gingercup.com\/wp-json\/wp\/v2\/media?parent=1449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gingercup.com\/wp-json\/wp\/v2\/categories?post=1449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gingercup.com\/wp-json\/wp\/v2\/tags?post=1449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}