{"id":1878,"date":"2019-09-16T04:19:56","date_gmt":"2019-09-16T04:19:56","guid":{"rendered":"http:\/\/gingercup.com\/blog\/?p=1878"},"modified":"2024-08-28T12:22:45","modified_gmt":"2024-08-28T12:22:45","slug":"less-is-more-a-minimalist-marketing-strategy-that-always-works","status":"publish","type":"post","link":"https:\/\/gingercup.com\/less-is-more-a-minimalist-marketing-strategy-that-always-works\/","title":{"rendered":"Less Is More: The Power of Minimalist Marketing"},"content":{"rendered":"\n

Minimalism in Marketing<\/u><\/span><\/h2>\n

As occupants of an urban setting, you\u2019ve been surrounded by advertising all the time. Supposedly, you are exposed to 3,000 ads on a daily basis.<\/p>\n

We\u2019ve seen it all. A 5-by-7 inch ad with two headlines, an over-abundance of branding graphics, few images, an oversized logo and not to forget large scoops of body copy. If this is your recipe to \u201cSell, sell\u201d<\/em>, you\u2019ve definitely got it wrong. While these obnoxious and intrusive ads are ignored, they\u2019re barely even donated a glance.<\/p>\n

Does that mean you completely shut out from advertising? NO!<\/p>\n

In order to stay in the public radar, advertising is a necessary evil that business owners must endure.<\/p>\n

Effective & Refreshing Advertising<\/u><\/span><\/h2>\n

Whether it\u2019s online or offline, shorter attention spans have taken over. While people literally skip the ads online, the fate of an outdoor billboard is not great either as the eye catches less detail by way of a speeding car.<\/p>\n

With the attention of people being whisked away in minutes, they are no longer giving advertisers guaranteed views. So how do you cut through the mass of content? How about simplifying your efforts and dumbing down on your strategy?<\/p>\n

With \u2018Less is More\u2019<\/strong> and \u2018Minimalism\u2019<\/strong> taking over every aspect of our lives, it\u2019s time advertisers also try to capture the essence of their brand with one word, a simpler message and a moderately sized logo.<\/p>\n

Our brains are tuned to sub-consciously recognize and appreciate simplicity. While your ads will be remembered for a long time, they also have the potential to trigger a humorous, emotional and relatable response.<\/p>\n

\"cup<\/p>\n

Cup Branding: A Minimalist Approach to Advertising<\/u><\/span><\/h2>\n

In the world of marketing where advertising and storytelling is everything, the fragrance of a simple, minimal idea entices people. Where they are thinking in flashes and notification updates, cup branding<\/strong> is right advertising that can help people choose wisely.<\/p>\n

It breaks through the clutter with its minimalist advertising <\/strong>approach; it includes fewer words and images that cause less mental overload, has straightforward typography with abundant white space and exactly what you need to communicate with your target audience. Branded paper cups<\/strong> also tackle the shorter attention span pain point by intriguing an audience within 5 to 7 minutes.<\/p>\n

Brands that Got the \u2018less is more\u2019 Principle Right<\/u><\/span><\/h2>\n