{"id":1910,"date":"2019-10-29T03:54:48","date_gmt":"2019-10-29T03:54:48","guid":{"rendered":"http:\/\/gingercup.com\/blog\/?p=1910"},"modified":"2024-08-28T11:39:17","modified_gmt":"2024-08-28T11:39:17","slug":"the-importance-of-building-a-brand","status":"publish","type":"post","link":"https:\/\/www.gingercup.com\/the-importance-of-building-a-brand\/","title":{"rendered":"The Importance of Building a Brand"},"content":{"rendered":"\n

Brand Awareness vs. Sales<\/u><\/span><\/h2>\n

Today, a brand is more important than any time in the past 100 years. Beyond a memorable logo, good branding is known to increase the value of a company.<\/p>\n

What\u2019s more important: brand awareness<\/strong> or sales? Should the focus be to make brands known to potential customers or to simply acquire leads and generate sales?<\/p>\n

Only when you make an effort to make your brand known to your potential customers will you be able to make sales and ultimately generate revenue.<\/p>\n

Let\u2019s put it this way \u2013 brand awareness<\/strong> is the springboard or foundation to your marketing efforts and subsequently your sales.<\/p>\n

Even though products have lifecycles, brands outlive products. While they create uniform quality, they also build an experience and credibility.<\/p>\n

Branding on a paper cup<\/a> is the ideal way to help people identify and recall your company\u2019s brand. There may be hundreds of producers with similar products to yours, however, the kind of marketing strategy you adopt is what shapes your brand awareness<\/strong> and brand recall<\/strong>.<\/p>\n

For example, think of luxury cars. For sure, three to five brand names would have popped up in your mind in the very first second after being asked. That\u2019s because certain brands have such an impact on our lives that they get etched in our memory forever.
\"BRAND<\/p>\n

Benefits of Building a Strong Brand<\/u><\/span><\/h2>\n

Building a strong brand is important because it:<\/p>\n