{"id":1920,"date":"2019-11-20T00:00:47","date_gmt":"2019-11-20T00:00:47","guid":{"rendered":"http:\/\/gingercup.com\/blog\/?p=1920"},"modified":"2024-08-28T09:42:21","modified_gmt":"2024-08-28T09:42:21","slug":"should-you-invest-in-the-product-or-marketing-process","status":"publish","type":"post","link":"https:\/\/www.gingercup.com\/should-you-invest-in-the-product-or-marketing-process\/","title":{"rendered":"Should you invest in the Product or Marketing Process?"},"content":{"rendered":"\n

Brand Plan or Business Product?<\/u><\/span><\/h2>\n

Just recently, I heard someone say \u2018It’s not the best product that wins but the best-known one that wins\u2019<\/em>. Well, we\u2019re occupants of a world where there are hundreds of different products to choose from. We\u2019re literally spoilt for choice. However, in this day and age, the best marketing in the world can mask a bad product.<\/p>\n

Do you agree to this? Have you ever bought a product only because you\u2019ve been victim to flashy marketing and gimmicky taglines?<\/p>\n

At some point in time, everyone has. Besides the glut in the market, we also face the burden of never-ending supply of advertising campaigns constantly pushing products at our already overloaded brain.<\/p>\n

With campaigns literally becoming more intrusive and messages invading our social media feeds, web browsers and viewing habits, the escape is nearly impossible.<\/p>\n

Are you a brand owner facing an age-old dilemma whether to invest in the product or process<\/strong>? If you are in that quandary, we have the answer!<\/p>\n

Can Great<\/u> Marke<\/u>ting<\/u> save a Bad Product?<\/u><\/span><\/h2>\n

If you are confused whether to invest in the product or process<\/strong>, we would suggest investing in the product. Do this until the product is equal to or better than competition.<\/p>\n

Once you feel like your product meets a particular benchmark set by you, invest in marketing<\/a> to drive awareness or adoption of the product.<\/p>\n

A great product and marketing strategy<\/strong> are like two sides of a coin. It\u2019s pretty simple. Even if you choose to market a not-so-good product heavily, you might convince a customer to buy it once, not forever.<\/p>\n

On the other hand, if you invest equally in building a product and a brand, you build repurchases, advocacy and loyalty.<\/p>\n

Even before taking the decision to invest in the product or process<\/strong>, consider factors such as lifecycle of the product, the type of the product (commodity or niche) and customer behaviour (do they take interest in marketing or product quality).
\"Patanjali<\/p>\n

Baba Ramdev\u2019s Patanjali Ayurved<\/a> is the perfect example of a great product with an even better marketing strategy. They\u2019ve literally given sleepless nights to almost every FMCG multinational in India.<\/p>\n

The Final verdict<\/u>: Constantly invest in product improvement and marketing to win in a marketplace. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Brand Plan or Business Product? Just recently, I heard someone say \u2018It’s not the best product that wins but the best-known one that wins\u2019. Well, we\u2019re occupants of a world where there are hundreds of different products to choose from. We\u2019re literally spoilt for choice. However, in this day and age, the best marketing in…<\/p>\n","protected":false},"author":3,"featured_media":1921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[37],"tags":[9,144],"class_list":["post-1920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-strategy","tag-product-vs-process"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts\/1920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/comments?post=1920"}],"version-history":[{"count":1,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts\/1920\/revisions"}],"predecessor-version":[{"id":3633,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/posts\/1920\/revisions\/3633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/media\/1921"}],"wp:attachment":[{"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/media?parent=1920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/categories?post=1920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gingercup.com\/wp-json\/wp\/v2\/tags?post=1920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}