The \u2018Father of Advertising\u2019 David Mackenzie Ogilvy said \u201cA good advertisement is one which sells the product without drawing attention to itself.\u201d<\/p>\n
In our everyday lives, we are bombarded with billboards, posters, slogans, jingles and paid-and-planted advertising. They are literally shoved down our throats and are impossible to escape. Most people are accustomed to big-name brands on sight, thanks to the exposure they\u2019ve had to it in their daily lives. This is visual advertising that is rapidly presented to us. Whether we like it or not, we have no choice but to see the ad.<\/p>\n
What about the advertising that isn\u2019t seen? For years together, this form of advertising has been around. The advertisement exists but people don\u2019t realise its presence. The term used to refer to such kind of advertising is \u2018Subliminal Messaging\u2019<\/em>.<\/p>\n
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It is the subtle art of reaching consumers through a medium that is underplayed and not bellowing for attention.<\/p>\n
Paper cup ads<\/strong><\/a> are the perfect example of subliminal messaging<\/strong>. Unlike a billboard or pamphlet, a paper cup ad <\/strong><\/a>is not seen as \u2018pushy advertising\u2019. It is \u2018a kind of advertising that is not advertising\u2019<\/em>.<\/p>\n
For those wondering if subliminal messaging is effective? Yes it is! Paper cup advertising <\/strong>is a clever and responsive form of advertising that does not \u2018overpower\u2019 consumers.<\/p>\n
To a common man, a paper cup is viewed just as a receptacle for a hot beverage. Millions of them are sold around the world for this very reason. This point makes them an excellent advertising medium for a brand.<\/p>\n
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Not just the subtlety associated with paper cups, the wide exposure also makes it the most preferred advertising medium. Since paper cups are moving billboards, they are carried from the vendor to the workplace, supermarket, college or literally anywhere. The possibilities are endless. Also, the advertising cost associated with paper cup advertising<\/strong> is much lesser compared to TVCs, print media or billboards.<\/p>\n
Forget advertising, try non-advertising. Try promotional paper cups! <\/em>To subliminally convey your brand message using paper cup ads<\/strong><\/a>, send an email to contact@phpstack-933115-3247781.cloudwaysapps.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"