There are no two thoughts about the fact that every individual is bombarded every single day with an array of graphical ads. Some ads are receptive to some while they are not to others. The reason behind this is because advertisers and marketers tailor their advertising messages in such a way that only the target group responds to them.<\/p>\n
In this blog, we will discuss few examples of how advertisers are successfully using different kinds of promotional media to advertise to different sections of the society and situation marketing<\/strong>.<\/p>\n Many brands are striving to make their websites, brochures, infographics and other marketing collateral accessible to the visually impaired. When brands are planning for their campaigns, it is essential that they accommodate the needs of this important demographic.<\/p>\n A company in Indiana, USA, came up with the first and only ever Braille printed paper cup<\/strong> <\/a>in the world, thus catering to the needs of the visually impaired or partially sighted. Braille printed paper cups<\/strong><\/a> are definitely a breakthrough in the world of creative paper cup ads<\/strong>.<\/p>\n Today, there is a huge market for hair transplant. Millions of men and women who experience hair loss problems opt for hair restoration services. Being a targeted service, an ad based on hair transplant will only appeal to those who need to avail such a service. To capture the attention of the target audience, advertisers are opting for powerful billboards. Dr. Dhepe\u2019s Skin City<\/a>, a Pune-based institute of dermatology used a hard-hitting billboard that compared hair gain to plant growth to attract those who face frequent loss of hair.<\/p>\nAdvertising to the Visually Impaired<\/h3>\n
Advertising to the Bald-Headed<\/h3>\n
Advertising to the Modern Indian Woman<\/h3>\n