{"id":456,"date":"2018-01-11T07:29:37","date_gmt":"2018-01-11T07:29:37","guid":{"rendered":"http:\/\/gingercup.com\/blog\/?p=456"},"modified":"2024-08-29T08:29:30","modified_gmt":"2024-08-29T08:29:30","slug":"why-the-fast-food-industry-chooses-paper-cup-advertising","status":"publish","type":"post","link":"https:\/\/www.gingercup.com\/why-the-fast-food-industry-chooses-paper-cup-advertising\/","title":{"rendered":"Why the Fast-food Industry chooses Paper Cup Advertising?"},"content":{"rendered":"

Indians have been long admired for their excellent eating habits and table etiquette. However, the brilliant eating culture of India is being replaced by takeaway<\/strong> meal options as the people of India are quickly adapting. Looking at this change in consumer behaviour, multiple food delivery apps such as Swiggy<\/a>, UberEats<\/a>, Scootsy<\/a>, Entr\u00e9e<\/a> etc. have been launched. Rather than eating at a restaurant or hotel table, people prefer consuming their meals on the go or getting it delivered in the comforts of their home. Some of the reasons include busy job schedules and convenience associated with takeaway food.<\/p>\n

\"paper<\/p>\n

Paper cup advertisements marketing the fast-food industry<\/span><\/h2>\n

Looking at this pattern, fast-food and quick service restaurants (QSRs) and food delivery apps are slowly shifting their marketing spend on takeaway food containers and printed paper cups<\/strong>. According to them, the best way to garner the attention of a customer is \u2018on the move\u2019.<\/p>\n

\"prinited<\/p>\n

Why an advertiser<\/strong> should consider advertising on takeaway<\/strong> paper cups<\/strong> and containers?<\/span><\/h2>\n