{"id":49,"date":"2016-11-05T12:13:23","date_gmt":"2016-11-05T12:13:23","guid":{"rendered":"http:\/\/gingercup.com\/blog\/?p=49"},"modified":"2024-08-29T09:59:46","modified_gmt":"2024-08-29T09:59:46","slug":"advertising-on-takeaway-paper-cups-is-a-good-idea","status":"publish","type":"post","link":"https:\/\/www.gingercup.com\/advertising-on-takeaway-paper-cups-is-a-good-idea\/","title":{"rendered":"Why Advertising on Takeaway Cups is a Good idea?"},"content":{"rendered":"

Advertising on a takeaway cup<\/h2>\n

We are currently in a marketplace, overflowing with advertisers. Thus, grabbing the attention of consumers can be quite a battle. However, strange and unexpected ways can always pay off. Offbeat business ideas that have gone beyond traditional modes of advertising have always worked. Examples include unusual public displays, paper cup marketing<\/strong>, human billboards, skywriting, free samples at events and advertising on unusual mediums.<\/p>\n

In the recent times, one such medium that has garnered immense attention is advertising on takeaway formats<\/strong>.<\/span><\/p>\n

When we talk about advertising on takeaway formats, we\u2019re referring to take-out containers, pizza boxes, paper food trays, takeaway cups<\/strong>, paper cup marketing<\/strong>, chip wraps and other similar takeaway bags.<\/p>\n

GingerCup<\/a> carried out a creative marketing<\/strong> campaign for Pizza Hut<\/a> by designing branded paper takeaway cups<\/strong>.<\/span><\/p>\n

\"branded<\/p>\n

The Indian Fast-food Industry<\/u><\/span><\/h3>\n

According to figures, India\u2019s fast-food industry is becoming a major market. Gone are the days when people were still dependent on the \u2018tiffin\u2019 and \u2018lunchboxes\u2019. The industry is expected to grow at a CAGR (Compound Annual Growth Rate) of 50% by 2020. Indians eat out 75% of the time. Keeping these figures in mind, imagine how many people, you as a business owner will be able to reach by advertising on takeaway formats.<\/p>\n

How ads in takeaway formats help?<\/span>
\n<\/u><\/h3>\n

Takeaway advertising is an innovative way to reach consumers while they\u2019re at home, in a relaxed, attuned and receptive atmosphere<\/span>.<\/span><\/p>\n

These formats capitalise on a booming fast food sector and deliver the message of your brand in a fun and interesting way.<\/p>\n

When it comes to choices like eating out or cooking at home, takeaways have always evolved as the perfect alternative. It\u2019s affordable, easily accessible and wonderfully convenient.<\/p>\n

Keeping in mind how difficult it\u2019s becoming for advertisers to grab genuine attention by bombarding the audience with messages, it is important to consider ideas that are out-of-the-box or on the box for that matter.<\/p>\n

\"Image<\/p>\n

With the large number of packaging formats today, there is a sea of opportunities to get your brand in front of the mind, and delivered directly into people\u2019s homes in a creative and attention-seeking way.<\/p>\n

Takeaway format advertising<\/strong> offers access to a wide demographic quotient, as it is relevant to students, teens, young adults, older generation, family groups and households. All these categories of people don\u2019t always have the time or inclination to cook. Thus, you are more likely to see these people moving around with a disposable paper cup<\/strong><\/a> in their hand or sitting in a park with a pizza box. When a takeaway container is carried along the high street, it becomes a very powerful advertising media.<\/p>\n