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Month: April 2020

Brand awareness myths vs facts
Marketing 

Debunking the Top 5 Brand Awareness Myths

April 1, 2020April 2, 2020 Natasha Gupta 0 Comments Brand Awareness Myths, Branding Myths

If there’s one marketing buzzword that’s being overused these days, it’s undoubtedly ‘brand’. You hear a lot being said about

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  • The Dos and Don’ts of Branding during a Global Crisis
  • One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
  • Creativity during Corona: What Brands are Doing?
  • Proven Tips to Engage with your Target Group during Recession
  • Debunking the Top 5 Brand Awareness Myths

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GingerCup takes marketing up close and personal. It reflects the personalised branding strategy that GingerCup provides to its clients. ‘Simple yet dynamic’ is the motto we believe in. The service offering is simple “the coffee cup with the logo of the brand on it” but how the marketing strategy evolves from this coffee cup is dynamic. That’s the GingerCup story.

Recent Posts

  • The Dos and Don’ts of Branding during a Global Crisis
  • One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
  • Creativity during Corona: What Brands are Doing?
  • Proven Tips to Engage with your Target Group during Recession

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