Debunking the Top 5 Brand Awareness Myths
If there’s one marketing buzzword that’s being overused these days, it’s undoubtedly ‘brand’. You hear a lot being said about
Read more
Marketing
3 Hacks to Win Back Lost Customers
As a business owner, you know the true worth of loyal customers. They are the ones that choose you over
Read more
5 Effective Marketing Metrics & Why you need to Track them?
If you’ve spent months planning a marketing campaign, it can be quite overwhelming when it’s time to roll it out.
Read more
Here’s How you can Stay Relevant in a Saturated Market
As a budding entrepreneur, you would have been plagued with the term ‘saturated market’ every now and then. You may
Read more
Marketing Budget Allocation – All you need to know
If you are someone charged with allocating marketing bucks, it’s quite obvious that you may be pulling your hair. It’s
Read more
Top 4 Challenges Marketing Managers Face & How to Solve Them?
Being a marketing manager in the 21st century is no mean feat. Have you ever felt that with the advancement
Read more
5 Reasons to Hire an Ad Agency Instead of Going Direct
Today, there are a large number of young entrepreneurs starting successful business ventures. While they all have the confidence to
Read more
3 Tactics to Increase Awareness & Visibility of your Brand
If you’re a business owner, you’re probably used to hearing the word ‘brand’ being throw around a lot. While the
Read more
The Importance of Flexibility in a Marketing Plan
As a business owner or marketing manager, creating an annual marketing plan is critical to your business growth. While it
Read more
3 Authentic Ways to Engage with your Target Audience
Customer engagement is a recent buzzword that had taken the marketing world by a storm. However, is engagement really that
Read more