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  • The Dos and Don’ts of Branding during a Global Crisis
  • One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
  • Creativity during Corona: What Brands are Doing?
  • Proven Tips to Engage with your Target Group during Recession
  • Debunking the Top 5 Brand Awareness Myths
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Brand awareness myths vs facts
Marketing 

Debunking the Top 5 Brand Awareness Myths

April 1, 2020April 2, 2020 Natasha Gupta 0 Comments Brand Awareness Myths, Branding Myths

If there’s one marketing buzzword that’s being overused these days, it’s undoubtedly ‘brand’. You hear a lot being said about

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How to win back lost or lapsed customers
Marketing 

3 Hacks to Win Back Lost Customers

March 29, 2020March 30, 2020 Natasha Gupta 0 Comments Lapsed Customers, Loyal Customers

As a business owner, you know the true worth of loyal customers. They are the ones that choose you over

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important marketing metrics you need to track
Marketing 

5 Effective Marketing Metrics & Why you need to Track them?

March 23, 2020March 17, 2020 Natasha Gupta 0 Comments Marketing Effectiveness, Marketing Metrics

If you’ve spent months planning a marketing campaign, it can be quite overwhelming when it’s time to roll it out.

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how to survive in a saturated market
Marketing 

Here’s How you can Stay Relevant in a Saturated Market

March 17, 2020March 17, 2020 Natasha Gupta 0 Comments Oversaturated Market, Saturated Market, Stay Relevant

As a budding entrepreneur, you would have been plagued with the term ‘saturated market’ every now and then. You may

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marketing budget allocation
Marketing 

Marketing Budget Allocation – All you need to know

February 26, 2020February 24, 2020 Natasha Gupta 0 Comments Marketing Budget Allocation

If you are someone charged with allocating marketing bucks, it’s quite obvious that you may be pulling your hair. It’s

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marketing manager challenges
Marketing 

Top 4 Challenges Marketing Managers Face & How to Solve Them?

February 25, 2020February 24, 2020 Natasha Gupta 0 Comments Marketing Manager Challenges

Being a marketing manager in the 21st century is no mean feat. Have you ever felt that with the advancement

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hiring an ad agency
Marketing 

5 Reasons to Hire an Ad Agency Instead of Going Direct

February 24, 2020February 24, 2020 Natasha Gupta 0 Comments Advertising Agency, Media Buying Agencies

Today, there are a large number of young entrepreneurs starting successful business ventures. While they all have the confidence to

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brand awareness and visibility
Marketing 

3 Tactics to Increase Awareness & Visibility of your Brand

February 24, 2020February 24, 2020 Natasha Gupta 0 Comments Brand awareness, Brand Visibility

If you’re a business owner, you’re probably used to hearing the word ‘brand’ being throw around a lot. While the

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flexible marketing plan
Marketing 

The Importance of Flexibility in a Marketing Plan

January 30, 2020January 27, 2020 Natasha Gupta 3 Comments Flexible Marketing Plan, Rigid Marketing Plan

As a business owner or marketing manager, creating an annual marketing plan is critical to your business growth. While it

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customer engagement strategies
Marketing 

3 Authentic Ways to Engage with your Target Audience

January 27, 2020January 27, 2020 Natasha Gupta 0 Comments Customer Engagement, Ways to engage with target audience

Customer engagement is a recent buzzword that had taken the marketing world by a storm. However, is engagement really that

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Recent Posts

  • The Dos and Don’ts of Branding during a Global Crisis
  • One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
  • Creativity during Corona: What Brands are Doing?
  • Proven Tips to Engage with your Target Group during Recession
  • Debunking the Top 5 Brand Awareness Myths

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About us

GingerCup takes marketing up close and personal. It reflects the personalised branding strategy that GingerCup provides to its clients. ‘Simple yet dynamic’ is the motto we believe in. The service offering is simple “the coffee cup with the logo of the brand on it” but how the marketing strategy evolves from this coffee cup is dynamic. That’s the GingerCup story.

Recent Posts

  • The Dos and Don’ts of Branding during a Global Crisis
  • One Man’s Loss is Another Man’s Gain: Segments that are flourishing in India as Consumers Stay Home
  • Creativity during Corona: What Brands are Doing?
  • Proven Tips to Engage with your Target Group during Recession

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