Should you invest in the Product or Marketing Process?
Brand Plan or Business Product? Just recently, I heard someone say ‘It’s not the best product that wins but the
Read MoreBrand Plan or Business Product? Just recently, I heard someone say ‘It’s not the best product that wins but the
Read MoreThe Great Marketing Debate One of the longest-running debates in marketing is whether to use emotion or logic and facts
Read MoreBrand Awareness vs. Sales Today, a brand is more important than any time in the past 100 years. Beyond a
Read MoreImportance of Minimizing Total Marketing Costs One of the most important aspects of running a prosperous business is marketing your
Read MoreUnderstanding Marketing Expectations For any brand, the launch of a new marketing campaign can be extremely exciting. While it’s normal
Read MoreDoes my Business need Coupons? Today, coupons have become a sophisticated marketing tool that not just help in driving sales
Read MoreImportance of Customer Engagement Experiences In today’s information-rich world, marketers are facing an enormous challenge. With exposure to an explosion
Read MoreUnderstanding the Millennial Market No other generation has been under more scrutiny than millennials. Born between 1981 and 1996, they’ve
Read MoreStrategies for Attracting Attention Introducing a new product in the market is always an exciting time for any company. Your
Read MoreUnderstanding the Concept of Cooperative Advertising Today, advertising has become the need of the hour. Failure to engage in smart
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